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February 16, 2016


Posted in: Company News, News, Queen Elizabeth

Celebrations to mark the centenary of the official 1916 opening of Cunard Line’s former world headquarters in Liverpool have been launched today – by a flock of sheep!

After being awarded the City of Liverpool’s highest civic award, and admitted to the Freedom Roll of Associations, last year during the company’s 175th anniversary celebrations, on Tuesday 9th February we took up our “right” to drive sheep through the city’s streets.

Our Director Angus Struthers joined the Lord Mayor of Liverpool Cllr Tony Concepcion to mark the historic honour bestowed in Cunard’s spiritual home by herding and driving a flock of sheep along Canada Boulevard in front of the Cunard Building.

We commissioned work on the building in 1914 and it was completed in 1916 to become the headquarters of the most famous shipping line in the world for more than 50 years. It stands today as the centrepiece of the city’s renowned Three Graces and UNESCO World Heritage Site.

On 2 July, Queen Elizabeth returns to the River Mersey during a special British Isles Culinary Discovery Voyage and will salute our former home during a day of further celebrations culminating in a firework display over the river as the liner departs. Further details of planned events will be forthcoming.

Angus Struthers, Cunard Director, says:

“Receiving this great honour from the city which will forever be Cunard’s spiritual home, was a highlight of that incredible weekend of celebrations here last May. When Queen Elizabeth returns to the Mersey in July we know the ship and her guests and crew will once again be warmly welcomed by the City of Liverpool. On that occasion we will be here to mark the 100th birthday of the magnificent building which has played such an important part in the growth and development of Cunard. Together, Cunard, Liverpool – and our flock of sheep – are writing the next chapter in our unique maritime history”.

Lord Mayor of Liverpool, Councillor Tony Concepcion, says:

“It’s not often you see a flock of sheep herded down the Pier Head, but I’m more than happy to be part of the spectacle as we celebrate giving Cunard the highest honour the city can bestow. Cunard are part and parcel of this city’s history and the relationship remains strong to this day – we just have to remember the stunning scenes last year as more than a million people gathered to see Three Queens sail majestically up the Mersey. Their salute to Liverpool will live long in the memories of those lucky enough to see it, and I’m extremely pleased that such a valued institution as Cunard have been given the Freedom honour.”


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