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i, i Captain!

April 5, 2012


Posted in: Company News, News

Our highly popular Apple iStudy courses are now available on all three Cunard Ocean Liners, following the recent opening of the Apple Learning Centre on board Queen Victoria. The centres offer the latest iMac machines for confidence-boosting seminars and workshops that aim to familiarise guests with the latest technology, from Facebook to iPads, in a fun and interactive way. iStudy has been a feature of Queen Mary 2 since October 2011 while Queen Elizabeth has had an Apple centre on board since her introduction in 2010.

The workshops have proved a particularly strong draw on Queen Mary 2’s Transatlantic Crossings to and from the Big Apple, with many guests bringing along their own iPads to use during the sessions.

Course creator and iStudy Presenter trainer Richie Litchfield says:

“All the seminars and workshops are fronted by specially trained presenters to make learning fun, in a positive and relaxing environment. There is something for everyone – from the beginner to the more advanced, our aim is for the guests to walk out of the iStudy feeling enriched and more confident”.

Aboard Queen Elizabeth, Cunard also offers iRange as an Authorised Apple Reseller at sea. Guests can test drive the latest Apple devices at their leisure and Apple trained staff are available to give specialist advice on all the products offered for sale on board, including iPods (Shuffle, Nano and Touch), iPad 2, MacBook Pro, MacBook Air, cases, bags, sleeves and speakers. It is hoped that these iRange Stores will also be opened on Queen Mary 2 and Queen Victoria in the future.

The iStudy on all three ship aims to take advantage of today’s technology and present computer-based learning in an accessible and un-threatening way.  All Guest Computer Services Managers have been trained on the latest Apple technology to offer Apple courses to interested passengers.

Apple iMacs are fitted throughout iStudy to provide guests with an intuitive and stimulating learning experience. Designed exclusively for Cunard the iStudy programme offers three levels of learning:

In First Steps’ the programme provides hands on learning for basic computer skills, both Mac and Windows, as well as an introduction to many of Apple’s iLife applications.

The ‘Next Steps’ workshops cover more creative or advanced topics. With photo editing, building a family tree, DVD and movie- making courses on offer, guests are able to edit photos and videos of their voyage when they return home. 

In the complimentary ‘iStudy Seminars’ guests receive a taster on all aspects of new technology, from Facebook to iPads.

Peter Shanks, Cunard President and Managing Director, says:

“We are delighted to offer this additional attraction to passengers on board our ships. We find that guests today are increasingly computer savvy and iStudy is an innovative new programme designed to introduce and showcase the latest Apple technology. The concept is great for those who are already confident with Apple products as well as for those who want to try out an iPad for example or learn how to get the best out of devices they already own”.

In addition, the top Grand Duplex Suites on all three ships have been fitted with iPads for their guests to download the newspaper of their choice and use to browse the internet.

  1. TOMAS RIVADA says:

    I am thinking of getting my first Apple Ipad (3) or the cheraper IPAD 2
    and maybe a new light Apple Mac (wait till they come out of the new versions)
    I like this idea of an I-Study while on cruise. Cruises I’ve attended was always
    a convention. Notify me you get a good competitive deal with NY to New England
    back to NY 7- to 11 days, I’ll definitely could even get our next convention there
    with minimum 50 cabins.

  2. Pat hill says:

    Really looking forward to our round trip transatlantic in June. I am the proud owner of a brand new iPad3 and think that the I study courses will be of great benefit by helping me to get the most from my new toy. Great idea and I am planning to create a ship’s log with photos as a permanent record of our exciting voyage. It will be great to be on qm2 again and see the results of the refit. X

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