October 4, 2011
We Are Cunard
Guest Blog – Jackie Chase, Manager, Cunard Public Relations, California
On 7 September, Los Angeles British Consul-General Dame Barbara Hay and Michael Rosenfeld, vice consul, UK Trade & Investment, visited our offices in Valencia for a close-up look into the line’s North American shoreside operations. Escorted by Brian O’Connor, Director of Marketing & Public relations, Dame Barbara and Vice Consul Rosenfeld met key members of Cunard’s Marketing, Public Relations and Customer Service teams.
Dame Barbara’s schedule is always quite full so the team was thrilled at the opportunity of her visit. Among her vast duties and responsibilities as British Consul-General, Dame Barbara hosted Prince William and Catherine Middleton at her residence in Hancock Park during their widely covered Los Angeles visit in July.
Upon their arrival, Dame Barbara and Vice Consul Rosenfeld were first met by the Marketing and Public Relations team in the lobby of Building 6, who greeted them in front of the impressive, 14-foot long Queen Mary 2 ship model. Brian provided an overview of the team’s functions, facilitated individual introductions to each staff member, and shared key details on the company’s recently launched marketing campaign, “FEEL FAMOUS. SAIL CUNARD.”
Next, the group headed upstairs where Dame Barbara and Vice Consul Rosenfeld were met by Nina Kass and Lynn DeRose, vice president and manager, respectively, of Cunard Customer Service. Several Customer Service staff were also on hand to share details on how the Call Centre works, typical daily issues that arise, etc.
Dame Barbara later commented, “It was really fascinating to hear so much more about Cunard. What an impressive story you have to tell!”
The visit follows Dame Barbara’s attendance at a luncheon on board Queen Elizabeth in Los Angeles this past winter during the ship’s maiden call. Over the years, Cunard has sponsored several events with which the British Consul-General has been involved, notably the annual BritWeek Gala Dinner and BAFTA LA’s annual award dinner.
To commemorate the visit, the Marketing and Customer Service teams presented Dame Barbara with a limited edition, wood-carved model of Queen Victoria, and presented Vice Consul Rosenfeld a copy of “Queen Mary 2: The Greatest Ocean Liner of Our Time” by best-selling maritime author John Maxtone-Graham.
Their visit was concluded by a meeting with Jan Swartz, Executive Vice President, Sales, Marketing & Customer Service, in which they discussed the commercial aspects of the business, and the enduring legacy and importance of Cunard’s ties with Great Britain.
After the visit, Dame Barbara immediately sent a note of thanks to the teams, saying in part, “I’m so pleased that we escaped Los Angeles and the press of the inbox to meet your teams. I was very struck by the company’s warm and business-like atmosphere and everyone’s real commitment to your important business. What super people!”