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Queen Elizabeth

Breaking News – Shopping On Board Queen Elizabeth

August 26, 2010

We Are Cunard

Posted in: Queen Elizabeth

Countdown to Queen Elizabeth – 46 days

Queen Mary 2 is on her way back to Southampton, after her Norwegian voyage, while her sister Queen Victoria is also returning to Southampton after her Mediterranean voyage. Meanwhile as the world awaits Cunard’s new Queen, more and more staff are arriving in Italy in anticipation of Queen Elizabeth’s delivery in just over five weeks. Next week we will hopefully bring you some pictures from Trieste, where she is currently in dry dock receiving the final coats of paint to her hull, before returning to Monfalcone for the last stage of her outfitting.

By the way, I’ve just discovered that there are a few rooms left on her voyages sailing this year (although not her maiden voyage which sold out in a record 29 minutes!) so if you’re quick you may still get on board.

In today’s post we have some exciting news about the shopping on our new Queen that has just been announced, but that’s after this day in Cunard’s history for the week 21 to 27 August:

August 26 2007 Cunard names the senior officers who will be lead the inaugural team for Queen Victoria
August 27 1870 At 3,700 tons and 420 foot long, the Oceanic is launched for White Star Line. It is the first of four sisters, The Atlantic, Baltic and Republic

Ever since Queen Mary entered service in 1936, Cunard’s Queens have been famous for offering exciting on board shopping and have featured some of the finest luxury brands and gifts from around the world.

Queen Elizabeth’s ‘Royal Arcade’ will look fairly similar to the one on her sister Queen Victoria.


The shops on board our new Queen will feature many familiar names, but some new ones will join them. An impressive addition to the line up is Fortnum & Mason, who will open the first-ever sea-going branch.

Since 1707 Fortnum & Mason has been the quintessential English store, situated in the heart of London’s Piccadilly, and issued with three Royal warrants. The branch on board Queen Elizabeth will offer unique foods, gift wear and award-winning hampers.

Guests on board Queen Elizabeth will also be able to purchase brands that have never before been available at sea. Our Cunarder will be the only ship in the world to feature the following luxury products:

  • Hackett: Men’s designer clothing by Hackett of London are known as producers of the finest authentic and classic menswear; ‘The home of the essential British kit’.
  • Harris Tweed are world renowned for their genuine hand-woven Scottish woollen fabrics.
  • Anya Hindmarch is the English fashion accessories designer who always had a passion for bespoke details and Queen Elizabeth will feature the latest designs on board.
  • Chopard: For 150 years Chopard has offered watches and jewellery of exceptional quality, exclusively created to the highest standards in Geneva. To celebrate the launch of Queen Elizabeth the company has produced the ‘Chopard Queen Elizabeth watch’ – a limited edition watch combining the dual branding of Chopard and Cunard.
  • Penhaligons have been issued with two Royal warrants and their products are made in England using the finest rare ingredients from bergamot to jasmine.
  • Aspinal of London was founded on the fundamental premise of offering their customers the most beautiful objects of unsurpassed quality and design for home and living.

This is what two of our new stores will look like:

To celebrate Queen Elizabeth’s introduction, three brands have launched special items:

  • Clogau: The jeweller to The Queen has produced a gold Queen Elizabeth limited edition pendant exclusively for Cunard.
  • Rotary: A specially commissioned ‘Queen Elizabeth watch’ will only available onboard the Queen Elizabeth.
  • Halcyon Days: The Company has commissioned a special pillbox that links the heritage of the brand with luxury at sea.

A new ‘Cunard Signature Collection’ on board Queen Elizabeth will offer a premium logo collection ranging from travel accessories to designer clothing. Cunard were the first to offer suit hire facilities at sea, and Queen Elizabeth will continue this valuable service with Moss Bros Hire being available to provide everything needed for elegant formal events.

Following the announcement, Peter Shanks, Cunard President and Managing Director, told me:

“Decades of experience have told us that the on board shopping experience is important to our guests and Cunard has an unrivalled reputation for providing the finest shopping at sea. Queen Elizabeth will be no exception and I am very excited with the range that will be offered on board by quality world-famous brands that are a perfect fit with the Cunard brand”.

Well that’s it for this Blog but I’ll be back on Monday with some pictures of Queen Elizabeth in her dry dock in Trieste, Italy along with some new interior pictures as well. Next week I hope to catch up with Queen Elizabeth’s sisters as well. Cheers for now, Alastair

  1. Joanna Armitage says:

    Fortnum & Mason – my favourite shop on my favourite cruise line – perfect!

  2. Steve says:

    Alastair that’s great news! Will we have ‘high teas on the high seas’ with Fortnum & Mason teas in the Queens Room for afternoon tea? Wouldn’t that just be fabulous!

  3. Robert - Hunter Valley says:

    Perhaps, now, somewhere to buy a cravat – not a scarf – but the elegant cravat – a rarity today amongst the esoterics

  4. John Lang says:

    Hi Steve. Hope we don’t have “high tea” just “afternoon tea” – have to leave room for dinner.

  5. Preston says:

    The finest store Fortnum and Mason on the finest cruise liner! what more could anyone wish for!

  6. Lorrraine Pickering says:

    Being the shopaholic that I am, I can’t wait to board in Sydney on 22nd February

  7. Su Harris says:

    I would like to purchase a cruet set which is made in the shape of a ship, and holds,salt,pepper and mustard. Please can you let me know how to go about this as I have seen one at a colleages house which we received or purchased on board.

    Many thanks

    Su harris

  8. Ann Patricia Wilkinson says:

    Good Morning to you all
    My friend and I cant wait we are on the 2nd maiden voyage and are gold members. We cant wait to board Queen Elizabeth, the neww shops sounds lovely. We both want to purchase both the pendant in clogua gold and the Rotary watch – hope you have plenty of these. Are cunard doing a maiden voyage teddy bear if you are then I will purchase 6. All my family collect teddy bears in particular steiff but we have all cunards teddy bears to date. I did not receive a gift booklet as normal so please could you send me one.
    All the best to a wonderful new ship.
    Very best wishes
    Ann and Norah

    (Address: 62 South Western Crescent, Poole, Dorset, BH14 8RR) given in case you can send a gift list

  9. deborah ward says:

    I am so looking forward to being on the maiden voyage of queen elizabeth and also meeting Nicholas Oldroyd who my husband and I met on queen victoria on the amalfi coast tour, August 2008 We discussed then the Queen Elizabeth.I am sure a lot of the passengers fortunate to obtain a cabin for this cruise are now counting the days/sleeps of until this historic occasion

  10. Hi Alistair, Thank you for all your help on voyage number two. I wonder if you can help me I purchased a clogau gold Maidn voyage pendant and was given a certificate number 25. Unfortunately I left it in my stateroom is there any way I can get a replacement. I am willing to pay for this also My friend and I~ wanted to puyrchase the cut glass tankards I believe 49$ but we were too late on the last night, is there any possibility to order these, I realize I~ may have to pay customs but this would be fine.
    I still miss your TV programme in the mornings with breakfast in bed. Please tell the shop staff they were first class, I did buy rather a lot!

    With very best wishes and Merry Christmas and a prosperous New Year.
    Ann Wilkinson

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