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Cunard Celebrates In London’s West End And Goes Back In Time

April 8, 2010

We Are Cunard

Posted in: Updates

Countdown to Queen Elizabeth – 187 days


As both Cunard Queens enter the last few weeks of their 2010 World Voyages, Queen Victoria has left Dubai and is heading towards Aqaba, Jordan and Queen Mary 2 is about to reach the Caribbean island of Barbados. This Blog is going to focus more at home and a new partnership for Cunard. We’ll come to that in a moment, after this week in Cunard’s history, from 9 to 15 April.


9 April 1921

Laconia is launched and enters service the next year

11 April 2008

Queen Victoria makes maiden call at Athens

12 April 1976

QE2 makes her maiden call at Odessa, Ukraine (USSR)

15 April 1912

The Carpathia rescues all of the 706 survivors from White Star’s Titanic.

15 April 2006

Queen Mary 2 docks at the Brooklyn Terminal in New York for the first time, marking the opening of the new terminal.


Before news of our special partnership we are pleased to announce that Cunard has won another award. Queen Mary 2 has won the category “Best Luxury Cruise Ship (Large)” at the 2010 Luxury Travel Magazine Gold List Awards.



This is great news for our flag ship, so congratulations to everyone who made this possible.


Meanwhile back in London, Cunard has launched a very special partnership with Lord Andrew Lloyd Webber’s brand new West End adventure Love Never Dies, which opened at London’s Adelphi Theatre last month. The show which is a sequel to the multi award winning The Phantom of the Opera, takes place ten years after the mysterious disappearance of “The Phantom” from the Paris Opera House. Christine Daaé accepts an offer to come to America and perform at New York’s fabulous new playground of the world of Coney Island. Arriving in New York with her husband Raoul and their son Gustave, Christine soon discovers the identity of the anonymous impresario who has lured her from France to sing. The show is a roller coaster ride of obsession and intrigue, in which music and memory can play cruel tricks, and “The Phantom” sets out to prove that, indeed, Love Never Dies.


After just one month after its opening night, Cristina Muñoz from Cunard’s marketing department takes up the story of Cunard’s involvement with this exciting new show.


Guest Blog Cristina Muñoz – Cunard Senior Relationship Marketing & Partnership Executive


Cunard has launched a partnership that will transport us back to the beginning of the 20th century, to the days when the only way to cross the Atlantic was by sea. That’s exactly what many people did, even the principal characters of Andrew Lloyd Webber’s new West-End adventure Love Never Dies did….



Cunard has been chosen as one of the corporate partners to work with this phenomenal show, that’s already promising to be a great success.


When “The Really Useful Group” approached us in August 2009 to ask if Cunard would like to be involved with Andrew Lloyd Webber’s new production, we were ready to jump out of our seats and sign… (at least some of our marketing colleagues were!), and that was before we even saw or heard the music!


The show premiered on 9 March, at the Adelphi Theatre in The Strand in London. Many celebrities were invited to the event, amongst them Sir Terry Wogan who will be travelling on Queen Victoria on 21 May with some of his BBC Radio 2 team and many of his beloved TOGs.


We were lucky to be part of the very fortunate few that were invited to attend two preview shows on 1 and 4 March, and were even happier to be able to share the experience with a close group of Cunard partners, journalists and colleagues.


The evening started with drinks at Simpsons- in-the-Strand where we were given our tickets for the show, a programme (Cunard feature included!) and a drink voucher for the interval. The ‘Knights Bar’ was buzzing with anticipation and excitement. Our friends seemed to be enjoying themselves, we certainly did!  Amongst them, Alan Dedicoat, Charles Nove, John and Janet Marsh, Alan Boyd to name a few; journalists from Travel Weekly ,TTG, ITV news, Daily Echo, Daily Mail, The Prince’s Trust, the Royal Albert Hall, Cruise Critic, Belinda King Productions  and more…


The question on everyone’s lips was… ‘Why are we here? What’s Cunard’s involvement with Love Never Dies?  We didn’t answer… we let the following scene speak for itself:


Click Image To Enlarge


What a fabulous evening, enjoyed by all. Here’s what some of our guests had to say after the show:


“What a wonderful evening! Champagne and canapes at Simpson on The Strand followed by the best thing I have seen in years, I came out ready to watch it all over again. The evening was made topped off perfectly by seeing Andrew Lloyd Webber in the audience. Thank you Cunard.”

Emily Goulborn, Princes Trust

“What a fabulous night out.  The pre-theatre morsels were tasty; the drinks divine.  And as for the show, well, I didn’t know what to expect … but I have to say I was not disappointed!”

Alan Dedicoat, BBC


“I thoroughly enjoyed the show and all the stage effects.  It was particularly amazing to see Cunard’s ship on stage – it truly showed the heritage of the brand”

Mary Rega, Travel Weekly



Love Never Dies is scheduled to open on Broadway (in November 2010), followed by Sydney in 2011.  We wish Andrew Lloyd Webber, the cast of Love Never Dies and The Really Useful Group every success with the show.



Thank you Cristina for the great report, which marks another important partnership for Cunard. I’m looking forward to seeing the show when I am next on leave.


With just over six months to go, I know you are keen to hear about the progress of our new Queen Elizabeth in Monfalcone, Italy and I’m pleased to say that I’ll be posting some new photos tomorrow in a special update. Please do keep your comments and questions coming in; we really enjoy hearing from our readers. Cheers for now Alastair.

  1. THE PHANTOM OF THE OPERA needs NO sequel.


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